Jay Robb, aka The G.O.P. (Guru of Peace) is a singer/songwriter, peace advocate, bestselling author, spiritual guru, die-hard hippie, seminar host, former fitness club owner, former natural bodybuilder, clinical nutritionist, protein powder magnate, longevity specialist.
From 1980 to 2018 Jay Robb changed millions of lives with Jay Robb Protein nutritional products, fitness clubs, weekly TV segments, radio show, bestselling diet books, website and sold-out seminars. After living in the San Diego area for most of his life, in 2018, Jay Robb reset his life by moving his business and his family to North Palm Beach, Florida for a new chapter and a new adventure.